Meghan Markle raised eyebrows with his last absence from social media, experts assuming that the Duchess of Sussex could plan a new strategy.
The first Costumes Star, who joined Instagram earlier in the following years, a break of several years, has not published anything on his account in the past two weeks.
In a conversation with L’Express, The brand and culture expert Nick Ede said that Meghan seemed to “create a momentum” before publishing a new update.
“I think it’s a way of taking momentum and therefore it can make a new announcement which, once again, will gain column thumbs,” he said.
“It is difficult for her to have it like never before the Instagram brand and its Meghaninstagram, and those it uses to push its brand,” added the expert.
“If it is sold (in brand stock), there is no reason to push it on its personal social because people will complain.”
Meghan abandoned her latest article on July 4 to mark the day of independence when she shared a sweet family tradition for making cupcakes.
Since then, Prince Harry’s wife has not even shared an update regarding her lifestyle brand, as always, after having previously promoted products on her personal profile.
“The problem is that we all know with social media, it is consistency and to speak to your audience and that it does not feel like to grasp this side of things,” said Ede.
“It may be really nothing to promote actively, so she takes a back seat for a while on this side, but her supporters can desert it.”
