Ava Labs, the main developer firm behind the avalanche blockchain, shared on Wednesday that he had appointed Arielle Pennington as vice-president of growth.
The news occurs while Avalanche pushes a wave of institutional adoption, including major tokenization projects, such as the tokenization of Skybridge hedge funds at $ 300 million on Avx and the demand for the demand for real assets.
Before Ava Labs, Pennington was the head of communications in the Solana Foundation since April 2023, where she helped direct the story of the ecosystem out of her dark days after the fallout from the collapse of the FTX, up to a period of rapid expansion with the network reaching a massive commitment of users and a cultural media.
Meanwhile, the native token of the network jumped more than 2,500% of its post-FTX hollows, bringing trends booming of the same to Solana and a large number of new active addresses joining the network.
At Ava Labs, Pennington will focus on shaping the avalanche story and will work on ecosystem growth efforts, including tokenization of real assets and stablecoin infrastructure as well as on the use of consumers.
“I could not be more excited to join Ava Labs at the moment,” said Pennington. “The avalanche has always been ahead of the curve – it was the first blockchain to put the institutions at the base, and now we see this vision coming to life … My goal is to take this energy, to amplify it and to help make the avalanche where manufacturers, institutions and everyday users all connect.”
Read more: Skybridge Capital de Scaramucci to tokenize $ 300 million from Hedge Funds on Avalanche
