- Sonos Era 100 is now $ 199 £ / 199 $ 319
- Sonos Ray is now $ 199 £ / 199 $ 349 at
- Retailers can reduce even further
If I was in charge of Sonos, my ear worm would be pea with black eyes’ Where is love? – Given that since the update of the botched application in 2024, there have been many cases of injured users and the users who believe. But now, the company has embarked on a new strategy to win back the love of audio fans: this seriously reduces the price of some of its key products.
Sonos made it possible to reduce the price of two of its key speakers, the Sonos 100 intelligent speaker and soundbar of Sonos Ray.
These are important cuts: the era 100 is down $ 50 from $ 249 to $ 199 (£ 199 £ / $ 319 in). And the department is even more down, from $ 279 to $ 199 (£ 199 £ / $ 349 in).
These are not the cheapest prices that we have ever seen for these Sonos products. But this is a permanent reduction in prices, not a promotional reduction or a leader in retailers’ losses.
Opinion: a solid strategy for Sonos
There is no doubt that the Fiasco of the Sonos application has done a lot of damage to the brand. But Sonos has made its promises to continue to update the application, and although it is still in progress, the application is in much better form now.
Application problems seem to have cost Sonos a lot of sales as well as reputation, and previously loyal customers who have promised to abandon the brand may not come back. And that means that Sonos must persuade new people to buy its ecosystem.
For years, Sonos has positioned itself as the Apple of Audio, a premium brand offering a premium experience in not Also Premium price. Application problems have made this a much more difficult sale, and until the application disaster is a distant memory – as it will be; Who thinks of Apple’s antennagate when you are considering an iPhone? – One of the best tools in the Sonos toolbox is the price.
Even before the application problems, we estimated that these two products were a little too expensive. In our review of the Sonos 100 era, we said that the price pushed it “closer to high -end speakers”, where there is a expectation of excellence. Likewise, we estimated that Sonos Ray was “in the middle of the value pack”. At these newly reduced prices, the two products are much more convincing.
