When active active world (RWAS) ultimately became the narrative of the day of cryptographic industry, Sunny Lu, the founder and CEO of Vechain, could not smile.
“I mean, we did in 2017,” read in Coindesk in an interview before the 2025 consensus in Toronto. “At the time, no one cared about Rwas.”
At the time – The Crypto eons – Some of the projects with which Vechain was involved were a dairy traceability project in China, working with Walmart China on food security and carbon credits by token in 2018 with Byd while it was transformed from a regional car brand to a global giant.
“We were ahead of our time,” continued read.
Vechain has defined a category that tradfi giants as Blackrock now build in their brand.
It is now time for the next act of the protocol.
During the Toronto consensus, Lu will deliver a discourse entitled “True decentralization for mass adoption”, describing Vechain’s new approach for the Rwas scale and blockchain beyond the crypto-native crowd.
A roadmap which consists in transforming human behavior itself is itself into an asset tokestable and fills the gap of conviviality of the crypto with the agents of the AI and the intention based on the NFT.
Human behavior token
Vechain wants to transform daily actions such as recycling or driving an EV in something measurable and precious in chain.
By connecting the behavior of the real world to blockchain awards through tools such as Vebetterdao and Tesla integrations, he creates a new class of tokenized active ingredients, which makes sustainability measurable and incited in chain.
“We are not only token the big assets,” said read. “To tokenize the invisibles who had no market value before.”
Lu calls it “the token human behavior”, a concept that Vechain explored for the first time in 2019 as a prototype thanks to his partnership with Byd, where he followed the EV mileage to generate carbon credits.
AI agents for the web crow 2
But the real value does not matter if people cannot access it. Crypto remains intimidating for most users, and Lu thinks that AI is the answer.
Vechain builds an AI agent in his Vebetterdao ecosystem, starting with a character named “BMO”, a virtual assistant who can guide users through an application interaction and finally optimize their token strategies through the Vechain network.
“People do not want to memorize seed sentences,” said read. “They want a tesla connection or a Google identifier. They want to click on a button and participate. Our AI agent will help them do this.”
The next Vechain integrations will allow users to connect with social identification information or even Tesla accounts. For example, EV load data can take place automatically in smart contracts and generate carbon credit rewards without user intervention.
“We delete the frictions of all parts of the battery,” said read. “It’s like going from the Linux command line to MacOS.”
Nft as infrastructure
To allow a large participation in the protocol level, Vechain rethinks the development. Rather than requiring technical know-how or relying on centralized validators, users will soon be able to front the NFT who represent their marked assets and directly delegate them to node operators.
“You don’t have to abandon custody,” said Lu. “Block rewards go directly from the protocol, no intermediary. It is more secure, more compliant and easier for the average user.”
This system, which is part of what Lu calls the upgrade of Vechain’s rebirth, aims to stimulate the participation of the development by lowering technical barriers while preserving decentralization.
“It is a real decentralization,” said read. “Everyone talks about it. We build it. “
10 years
Read from Lu to a consensus in Toronto will mark a personal stage: ten years since he presented Vechain in New York in 2015.
Mugshot, a DEFI application that rewards users to reuse their coffee cups and not buy disposable cups, approaches one million users. Another project, Evearn, which integrates the Tesla API to automatically convert EV load data into chain awards, has a 98%retention rate.
“In Web3, it’s crazy,” said read. “Almost every user comes back every week. This tells you that the experience works. ”
For Lu, the future of crypto will not be won by media threshing cycles or flashy tokens. It will be won thanks to conviviality.
“The objective is mass adoption,” he said. “Real decentralization is the foundation. But adoption is the destination. “
