- Cybertruck sales have always underperformed the original forecasts
- The media have placed it among the largest automobile flops for decades
- Tesla could plan a smaller electric collection to soften the blow
Tesla initially predicted that it would sell around 250,000 cybertrucks each year, Elon Musk going to say that the number could increase to 500,000. The reality was much more severe, with only 20,000 angular electric trucks sold each year.
There are so many reasons why the vehicle has proven to be a commercial failure, ranging from the involvement of Musk in the myriad of construction and recall problems that Cybertruck suffered. Not to mention the fact that he looks like what he does.
However, Business Insider reports that the vice-president of Tesla vehicle engineering, Lars Moravy, discussed the possibility of developing a smaller collection during a recent interview. “We have definitely turned the design studio on what we could do to meet this need,” he revealed.
It is not 100% clear if Moravy talks about a smaller version of the Cybertruck, or a small completely more practical and newer collection which is probably in response to the recent launch of Slate Auto – the company supported by Amazon founded by Jeff Bezos.
After all, completely tearing the design of the original Cybertruck and changing most of its determining characteristics would, in fact, be the admission that Musk had immediately – something that is very little likely to happen.
Secondly, Moravy also mentions the smaller collection in the same breath as the Robotaxi, suggesting that goods and articles must be transported independently as much as people.
A pick-up for people
Tesla has been based on her laurels lately, blocking a certain number of potential vehicle lunches that could add other sources of income and dig the company out of a hole.
A more affordable Tesla, $ 25,000, was excited as the next great hope, while the roadster expected for a long time has been launched for so long, many original investors have lost all confidence and interest in the project.
If a small Tesla pick -up must succeed, it must do all the things that Cybertruck cannot – namely, be more affordable and practical to use for daily tasks, rather than an extension of flashy life style.
The vans market is enormous in North America, but it also grows quickly in Asia-Pacific and in the British countries. The Research of the IMARC group suggests that the market reaches $ 260 billion by 2033.
The simple fact is that many people, families and companies use the utility vehicle for business and pleasure. Thus, first of all, Tesla’s smaller pickup will have to be able to carry out, transport larger loads and prove to be reliable on damaged terrain. The almost invincible Toyota Hilux testifies to this philosophy.
Second, it should also be effective, offering the type of practical range that can manage daily trips and quickly take care of when the biggest journeys are necessary. Forget the monstrous batteries, the 800 V electrical architecture and the fast load should take care of the biggest trips.
Although technology has always been part of Tesla’s DNA, it is not as important here.
Using the excellent business infotainment system and the transparent load experience is a huge sale argument, but the company will not really have to worry about passenger screens, flashy light screens and other trivial streams. At the end of the day, a pick-up is a battle horse. Leave the lifestyle stuff to Rivian and reduce the costs.
Finally, Tesla must bury the ego and start making cars for people. He must convince the general public that an electric van is a solid investment, a range of dissipation and an anxiety EV in the same way that it almost converted a large part of the electric car purchasing community with the Model S in 2012.
