- A new report claims that we will not see any improvement in SIRI AI on WWDC 2025
- A source says that Apple’s strategy “is a crisis” while Bloomberg has seen internal data that shows that Apple “remains years behind its competition”
- Apple works internally on LLM Siri, which could put the vocal assistant to competitors
If you were delighted to see Siri in Apple at WWDC in June, think again. A new report claims that we will not have an overview of the improvements of the vocal assistants of Apple Intelligence next month.
According to Mark Gurman in Bloomberg, the new Apple Siri, who was previously launched in early 2025, and was rather delayed indefinitely, will not be part of the conviction of WWDC next month.
Instead, Apple should focus on the new Apple intelligence features, such as a rumor of Beat Intelligence, which will help prolong the life of the battery of your device thanks to the power of the AI.
He said that a senior member of Apple’s AI team said to Bloomberg, “it’s a crisis”, while another said that Apple’s AI strategy has been flowing for a long time. ” Bloomberg says he has seen internal data that shows that Apple “remains years behind his competition”, despite an internal reshuffle and a new approach to his Siri strategy.
Although we did not see something linked to Siri, this could be the case with “good things to those waiting”, because this in -depth report by Gurman gives a more in -depth overview of the new Apple AI strategy and the powerful tool on which the company works.
A new incoming AI model?
According to Bloomberg, “employees say that Apple now has its IA offices in Zurich by creating a new software architecture to replace the problematic SIRI hybrid – a so -called monolithic model, entirely built on an engine based on LLM, which would eventually make Siri more creatively and better in the syntification of information.”
This project is named LLM Siri, and would be a major upgrade of the voice assistant compared not only to what we currently have on the best iPhones, but even in comparison with the initial promise, which Apple presented to WWDC 2024.
It is said that Apple form this LLM with synthetic data that allows the company to form AI “without fueling real user information in models”.
At WWDC 2025, we can expect Apple to show improvements to Apple Intelligence, while “sources say that society, despite its hopes for LLM Siri, is also preparing to separate Siri’s Apple Intelligence brand in its marketing.”
Personally, I am always optimistic Apple will transform its recent gaps into AI. If that means to wait longer for LLM Siri and a feature that really allows me to exploit the power of the AI on my iPhone, then I’m ready to wait. Apple, don’t let me fall.
