Evereden, another growing American brand, sells products aimed at pre-teens, such as facial mists, toners and moisturizers, and claims annual sales of more than $100 million. PHOTO: PIXABAY
ISLAMABAD:
Social media platform TikTok removed a total of 28,198,284 videos in Pakistan during the third quarter (July to September) of the current financial year 2025-2026 for violating its community guidelines.
According to TikTok, Pakistan’s proactive content removal rate reached an all-time high of 99.8 percent, while 95.9 percent of videos were removed within 24 hours of being uploaded.
In this regard, TikTok released its Community Guidelines Enforcement Report for the third quarter (July-September) of the financial year 2025-26, reflecting the platform’s commitment to providing users with a secure digital environment.
The report, based on data from July to September, details the proactive steps TikTok took to identify and remove content that violates its community guidelines, ensuring a positive experience for its global community.
During the third quarter of 2025, TikTok removed a total of 28,198,284 videos in Pakistan. The proactive removal rate stood at 99.8%, with 95.9% of videos removed within 24 hours of posting.
TikTok said that as technology handles much of this work, its trust and safety teams are able to focus more on areas requiring human judgment, such as reviewing calls, consulting with external experts and responding effectively to rapidly evolving situations.
Globally, during the same quarter, TikTok removed a total of 204,534,932 videos worldwide, representing approximately 0.7% of all content uploaded to the platform.
Of the removed videos, 186,608,081 were removed using automated detection technologies.
