UK Creative Industries launch the campaign “ Make It Fair ” against IA content flight


  • The new “Make It Fair” campaign wants to tackle “content flight”
  • British creatives come together to urge a stronger law on copyright
  • AI used content without authorization or compensation

Artificial intelligence and models of large languages ​​are trained on online information hordes, including songs, articles, comments, books, drawings, photos, and more – if you have already commented An Instagram post, published a photo on Twitter or downloaded a video on YouTube – The probability is that your work was used to form a model at one time or another.

These models also do not require authorization, nor do not refer to the creator – and these models make millions from the content. Openai would have used more than a million hours of YouTube video data to form the GPT -4, and Meta uses publications of Instagram and Facebook to form its IA model – but the British creatives meet to ride .

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