- Apple releases new video on International Day of Persons with Disabilities
- This isn’t your typical accessibility video
- It highlights a wide range of Apple accessibility features
They’re not “brave”, “remarkable” or “inspiring”, but I think it’s safe to say that the disabled students who participated in Apple’s latest film on the International Day of Persons with Disabilities (December 3) produced an extraordinary and moving video, which reminds us that they are just people, messy and wonderful.
Throughout the video, which naturally highlights all of the accessibility features that Apple offers across its product line, including magnifier in macOS, Braile access, touch assist on Apple Watch, live captions, and more, we see students using tools like gestures on the Apple Watch and name recognition (text alerts when the phone detects someone calling your name) to connect with other students and study indoors and outside the class.
Despite the message, it’s hard not to be moved by the often joyful moments contained in the video. These students with disabilities, ranging from vision to hearing, mobility to missing limbs, sing, dance, move through campus life and demonstrate that they are not trying to be special but just want to do what everyone else is doing. Taking advantage of Apple’s accessibility tools certainly helps. But there is more than that.
Look on it
Although the video, directed by Kim Gehrig, is a clear reminder that none of these young people are looking to be inspirational, they perhaps provide some examples of strong self-determination. The young woman who draws with an Apple Pencil on an iPad using her toes (see above) is doing what she loves and not trying to demonstrate any particular ability, at least not beyond her impressive drawing skills.
Ultimately, accessibility tools aren’t about improving capabilities; they aim to ensure that students like them can experience learning, creativity and socialization in the same way as students without disabilities.
It’s a strong, uplifting, sometimes funny message and, perhaps, a representation of people with disabilities that we haven’t seen before.
As they say in the video, “
“I’m only remarkable because everyone else is.”
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