- Weapons Director Zach Cregger admitted that he “was not a believer” with regard to the viral marketing of the film
- However, the realistic marketing campaign lowered with the fans
- The new film is in the halls of August 8
Weapons is the extremely expected new film by Zach Cregger, and although fans can be completely frightened by marketing they have seen so far, the director has revealed that he was nervous at first.
The new horror film, which arrives in the cinemas on August 8, focuses on a group of children who disappear simultaneously at 2:17.
Addressing Techradar, Cregger said: “They came to me and they said to me:” We think of doing this “. They had a term for that that I was not even aware, but they say to themselves:” We are going to do this website, we will give the impression that it really happened. “”
“And I’m going to be honest, I said to myself:” I don’t think I like this idea because we are trying to deceive people “, then people will be bored and they realize that it’s just a film and they will be like F *** this film.”
He added: “It was my fear, but they were like us, trust us. So I said to myself” ok! “, And then of course, everyone really answered it, so they get all the credit, you know, and I, and I like what they did. I love it, but I didn’t believe at first, I’m going to tell you.”
The CREGGER website refers to maybrookssing.net, which is configured to look like a real case of a missing person. There are teasers for the film, false video surveillance images and even a reference to his previous film Barbarous For fans with eagle eyes.
To watch
Weapons really went hard on this marketing technique, known as an alternative reality game. Films such as Coast And District 9 adopted this approach in the past, by creating websites and hot lines to attract the public to a history.
In my opinion, they work incredibly well with horrors or mysteries and it really showed me the film, so it’s a job well done.
This led me to ask questions about fans’ theories according to the marketing campaign, because I was sure that people drew their own conclusions about what to expect. Congger said to me: “Oh yes, I saw a lot of theories and I don’t even want to comment on them because if I discredit some of them, then it is, I give ammunition to people to spoil it.
“But the one I will say that I have seen a lot that I am always a bit like” Wow “is that people say that as an extraterrestrial is involved, and I think it is probably my theory of favorite fans.”
With a lot of intrigue here, you will have to go see the film if you want to unravel the mystery.
