Meta is revealing a broad set of AI-driven commerce updates at Shoptalk 2026 on Tuesday, March 24, alongside a new company-wide initiative to drive AI adoption among small businesses.
The social media giant is announcing new features including AI-powered product discovery features on Facebook and Instagram that generate summary user reviews, brand insights and product recommendations when users interact with ads or retailer links.
The experience also includes AI recommendations for users to interact with ads or retailer links.
The experience involved AI-generated summaries of customer reviews, as well as information on pricing and purchasing options.
Additionally, Meta is rolling out an updated integrated payment flow developed in association with Stripe and PayPal.
This will allow traders to directly manage order fulfillment. The company also plans to integrate Adyen and Shopify and expand affiliate programs with Amazon, eBay, Temu, Mercado Libre and Shopee.
Simultaneously, Meta also announced Meta Small Business, a company-wide initiative aimed at fostering entrepreneurship and the use of AI.
Meta CEO Mark Zuckerberg made the announcement, emphasizing that small businesses are at the heart of Meta’s ecosystem, and that Dina Powell McCormick and Naomi Gleit, both senior executives, will lead this initiative.
