- Half of the parents work after school, causing a wide -band battle against drug addicts in streaming
- Wi -fi, two needs: entertainment for children, connectivity for distant staff – someone will lose
- Virgin Media O2 pays 2 billion pounds
Through the United Kingdom, something curious happens exactly at 3:40 p.m. every day of the week, because BBROADBAND networks feel the weight of millions of simultaneous connections when children return home and go directly to digital mode.
Analysis of the Network of New Virgin Media O2 reveals a coherent increase in the afternoon of traffic, largely fed by streaming services such as YouTube and television platforms on demand, as with parents who often work, this overlap is more than coincidence.
Almost half of the British parents (46%) say they continue to work after the school pickup, based on screens to keep their children busy. The peaks extend around 5:00 p.m., a direct result of the double request: children looking for entertainment and adults trying to remain productive.
Unexpected digital rush after school – not harmless tension
This increase in data use may seem harmless, but it directly affects quality of service (QOS).
The availability of broadband is under pressure as resources are stretched, and businesses with distant staff may experience reduction in connection quality, causing freezing video calls, cloud synchronization delays or loss of productivity.
It also highlights the need for companies with hybrid teams to support staff with solutions ready to distribute, whether by offering IT advice, subsidizing hardware upgrades or providing mobile connectivity kits to ensure uninterrupted productivity during peak windows.
Virgin Media O2 says he is approaching these pressures with 2 billion pounds of annual investment to improve his networks.
“Our data shows how essential connectivity is to modern family life. Parents juggling the schedules and loaded children who go online to learn, stay entertained and chat with friends, our Gigabit hoist guarantees that everyone remains connected – without the arguments, “said Jeanie York, CTO at Virgin Media O2.
QOS is not only the speed of broadband; These are also infrastructure and management. Companies and families can relieve pressure on their networks by upgrading to a best wifi router for the prioritization of devices or the deployment of a mobile hotspot as backup during critical calls.
Security also becomes an urgent concern. With so many young online users every afternoon, the risk of dangerous content or unwanted interactions increases.
To solve this problem, Virgin Media O2 joins the Internet Matters to provide useful resources, including the “Find the right words” campaign and advice on the creation of parental control tools.
