A viral trend called “Chinamaxxing” is going viral on social media, with many young Americans adopting Chinese wellness rituals to improve their lifestyle.
Creators record their daily videos following fashion trends, eating habits, and other Chinese customs.
The term is derived from internet slang “maxxing”, which is used to optimize in a specific direction. Chinamaxxing adopts Chinese trends to achieve the best health and improve daily conditions. For example, young people record short content by starting their day by sipping hot water, boiling apples for gut health and practicing Qigong, etc.
Social media users also follow Lunar New Year traditions, such as not washing their hair to preserve good luck, as well as other Chinese New Year traditions.
This growing trend reflects China’s soft power dominating the world. More specifically, it indicates the growth of Chinese culture.
Beyond this trend, the number of Americans visiting China has increased. Social media creators present modern cities and lifestyles, promoting a positive image of China.
Key elements of Chinamaxxing include wellness and lifestyle, daily habits, cultural and aesthetic appreciation, productivity and technology, and social and cultural engagement.
