- Wix presents the e-mail assistant, a Genai tool that writes and designs marketing emails
- Users can chat with the assistant to refine the layout, visuals, messaging and other elements
- The AI publisher simplifies email creation, offering a faster and more intuitive alternative
Wix, one of the best platforms of websites of websites on the market, has just integrated generative artificial intelligence (GENAI) in its messaging publisher, promising its users less complexity and end-to-end support for all their marketing efforts by e-mail. The Genai tool is called Wix Email Assistant, and it should lend a hand with important email elements such as layout, visuals, messaging and global design.
In a shared ad with Techradar Pro Recently, Wix said that users could simply chat with the tool, explaining the objective and intention of the campaign. They can share the initial ideas, the tone of the voice and other important factors, and the assistant will react by drawing relevant commercial data which had previously entered the business manager.
After that, the tool generates one draft by e -mail with all the sections, relevant copies and visuals, which can then be modified and modified – again by a conversation with the assistant.
Remove obstacles to effective marketing emails
The new AI publisher is also delivered with a number of design improvements, such as a gallery of sections and pre-mandatory elements, modifiable design themes, customizable design parameters and flexible arrangement control with mobile sections.
“The fact that a user needs help thinking about a marketing campaign by email, wishes to take a head start with AI or create an entire email from zero, the messaging assistant allows,” said Linas Daugirdas, head of Wix e-mails. “From the design of the layout to the manufacture of convincing content, the creation of effective marketing emails is often long and complex. Our goal was to remove these barriers. The email assistant does exactly that – it’s like having marketing and a designer integrated into the publisher. ”
For those who like to write their old -fashioned emails – manually – they can always do it, said Wix. However, the company stressed that an AI email publisher offers “more intuitive experience” and could help create better quality emails that improve the commitment rating.
The new tool is now available for Wix users in English. The company has not declared if it plans to add other languages, or when.
Owain Williams
Owain is the editor -in -chief of the Techradar website. With more than 7 years of experience in using and testing websites, Owain is now the editor of builder at Techradar. Owain blocked live and spoke during several leading website events, as well as interviews with the best managers from the main website creation platforms.
The addition of AI to its marketing tool by e-mail will help Wix stand out from other websites of websites, as well as to help compete with some of the best marketing platforms by e-mail on the market.
Although Wix says that using AI to create marketing emails will be a “more intuitive experience”, it is important to maintain the monitoring of the content it produces-using it as a tool rather than an outsourcing option to guarantee the quality and consistency of your marketing by email.
That said, I can see that small smart businesses will be able to take advantage of this new feature to increase the success of marketing by email.
