- Wix announced the basic purchase44
- Base44 is a popular low code platform / no code powered by AI
- There will remain a separate entity
Wix.com, one of the best websites of websites in the world, jumps into the atmosphere coding with the basic acquisition44.
This morning, the company shared a press release with Techradar Pro, in which it announced its purchase of the platform supplied by the AI which “allows anyone to create fully functional software solutions and applications using natural language, without the need for traditional coding”.
Wix bought base44 for $ 80 million and agreed to pay even more until 2029, according to basic performance44. He has not detailed what measures he will follow in this regard.
Base44 will not be merged in Wix but will rather remain a separate product and company, confirmed the company. It does not expect the acquisition to be felt in its reservations and its reservations in 2025. “We plan to take out around 25 million dollars in payments of retention premiums paid to basic employees44 in 2025 as part of the initial counterpart above paid on the transaction, which will be excluded from the non-gaap results and the available treasury flows (FCF) The press release.
According to similarities, Base44 has more than 40,000 users, making it a fairly popular solution among web application manufacturers, in particular those looking to bypass obstacles to conventional development. It is delivered with integrated services such as database management, user authentication, e-mails, analysis, storage, accommodation and even the Domain / DNS configuration. It has a drag and drop interface, from recently also supported by a conversational chatbot.
AI in Gogo
In recent times, Wix has added to generative artificial intelligence (GENAI) aggressively through its suite of products and solutions. In December 2024, he demonstrated an AI site site, a feature designed to serve as a virtual agent for customers. In January 2025, he published Business Launcher, a tool powered by AI designed to help entrepreneurs create new commercial initiatives, from concept to execution, and a few months later, in May, he introduced the context protocol server of the WIX model (MCP), which allows users to generate code via AI assistants such as Claude, Cursor and Windsurf.
“This acquisition marks a central step in the commitment of Wix to transform online creation,” said Avishai Abrahami, CEO and co -founder of Wix. “MAOR and its basic team44 provide advanced technology, high market penetration and visionary leadership that align in a transparent manner with the dedication of WIX to allow users at all levels of expertise to express their intention while intelligent agents manage the execution.”
For Maor Shlomo, basic CEO44, there is no better than Wix.
“Wix is probably the only company that can help Base44 reach the scale and distribution it needs while now, if not accelerate, our product speed,” he said. “Our market is massive. It has the potential to replace whole software categories by allowing people to create software instead of buying it. WIX’s DNA – its customer obsession, innovation and speed – aligns perfectly with ours, and its scale will catapult the base44 in advance. ”
You can read this Invishai Abrahami insight to know more about the acquisition and vision of Wix AI.
Owain Williams
Owain is the expert of the website manufacturer at Techradar. He spent countless hours consulting websites, blogging live and speaking during websites of websites and interviewing key frames of the biggest websites, including Wix, Squarespace, Hostinger, Godaddy and Webflow.
Given all the buzz around the coding of the atmosphere, I expected Wix to jump into the space in a way or a form or a form in the coming months.
Although the largest website manufacturer in the world is not the first through the “Vibe” party door, Hostinger launched its own room coding platform called “Horizons” in February of this year, that does not mean that it is behind. By acquiring Base44, Wix jumped a major development stage, helping him to unlock a head product of the industry without having to go through the first often problematic iterations.
Given Wix’s commitment to become an all-in-one platform for companies, I am surprised by the decision not to integrate base44 into the Wix platform. I asked Wix if you would need separate membership for base44 – you will do it – although there is currently a free plan available so that you can try without having to pay for another subscription.
The press release did not mention any plan to add the base 44 platform to Wix, I suspect that it can be in the pipeline, but when it could be clear.
