- WIX functions will make the online shopping experience more personalized
- The sites will react in real time to customer trends and commercial needs
- The launch comes shortly after the launch of a new automation tool
In order to follow emerging technology and stimulate customer acquisition and retention, Giant Wix website manufacturer has unveiled its new interface without code, Wix Functions.
Companies can use the tool without code to create personalized commercial flows and elements such as dynamic pricing rules, payment conditions and suitable loyalty rewards without the need for coding expertise.
In addition to creating their own flows from zero, users can also choose from a library of models to help them present themselves.
WIX functions
In an ad, the company has described how companies may want to impose costs based on location for certain customers and trigger discounts for the return of buyers, which they can now do via WIX functions with ease. “”
The function then publishes the desired action, which the WIX application performs in real time, ”explains the ad.
“WIX functions give companies even more control over their operations, which allows them to personalize more workflows, automate processes more and implement advanced commercial rules,” said Tomas Petras Rupšys, manager of WIX.
“The release of the function directly influences the way the WIX application behaves in real time, ensuring that companies can transparently adapt their operations to meet unique needs, which allows business owners to operate more efficiently and more easily,” added Rupšys.
To make the most of WIX functions, WIX suggests that customers use it in collaboration with Wix Automations, a feature that has been launched earlier this month and described as a tool to “support advanced commercial work flows” with a fully customizable automation engine.
WIX and WIX Studio for WIX stores, WIX reservations, WIX restaurants, WIX donations, WIX forms and the WIX loyalty program will all work with functions, which are available for free, just like Wix Automations.
As automation also, the company also invoices optional upgrades, unlimited unlimited actions and access to commercial solutions such as payment and payments.
