- Wix announced a new integration with YouTube Shopping
- YouTube Shopping allows users to purchase products directly through YouTube videos
- The feature is available for creators in specific countries
Wix, one of the best website builders on the market, announced a new integration with YouTube Shopping, giving store owners a popular new way to sell their products, while expanding YouTube’s social shopping features.
YouTube Shopping is a relatively new service (first announced in 2021) that allows YouTube creators to tag products in their videos. This way, viewers can easily purchase the items directly from the platform.
Before expanding with Wix, YouTube Shopping supported a handful of shopping platforms:
- BASE (only available in Japan)
- Cafe24 (only available in South Korea)
- FourthWall
- Marpple Shop (only available in South Korea)
- Shopify
- Spreadshop
- Spring
- Suzuri
- TeePublic
For some of these platforms, merchants could also view sales and order data in YouTube Analytics. The list has now expanded to include Wix. The company says this addition is intended to transform the social shopping experience:
“We’re always looking for new ways to help our merchants grow their businesses and connect with their customers,” said Greg Sisung, Head of Sales Channels at Wix. “Our integration with YouTube transforms the social media shopping experience for sellers and buyers, and even influencers, allowing users to reach their target audiences where they already are and improve their ability to interact with a new and broader clientele.
Wix says its users can manage YouTube Shopping through the Google & YouTube Sales Channels section of their Wix dashboard.
After enabling the tool, merchants can use different features such as tagging products in videos and live streams, product drops, and showcasing items in the YouTube store tab.
The company also said its tools manage the back-end process, including syncing product information, managing inventory and facilitating payment.
Users can now use the Google app and YouTube in all countries where YouTube Shopping is supported: United States, South Korea, Indonesia, India, Thailand, and Vietnam.
Owain is the website building expert at TechRadar. He built several websites using Wix, tested the platform extensively, and interviewed key people within the company.
This is a welcome addition to the Wix platform.
Savvy website owners are always looking for new ways to reach their audience and reduce the friction of making a sale. As sellers increasingly rely on social media platforms such as YouTube to interact with potential customers, this new tool will do just that, reducing the time and number of clicks between initial interest and a purchase.
With transaction fees on all plans, Wix should also benefit from this new partnership.
