- Wix announced a team with ActiveCampaign
- The integrated solution is designed to rationalize the website and the marketing technology stack
- It is now available for users with an ActiveCampaign account
WIX, one of the best websites, has announced a new partnership with the ActiveCampaign Marketing Automation Platform.
In a press release shared with Techradar Pro recently, the company said that the partnership had led to an “integrated solution” for variable sizes companies, designed to rationalize the website and the pile of marketing technology, simplify operations and improve customer engagement.
The integrated solution allows users to supervise customer journeys of frontal website interactions to back office operations, the company said. Since the data is synchronized between WIX websites and ActiveCampaign accounts, customer interactions will be more rationalized, as are marketing campaigns and automation, or analytics.
In addition to the integration of rationalized data, the two companies promise an evolutionary marketing automation that takes advantage of customer information such as forms of forms, purchases of products and other behaviors to launch targeted and data marketing initiatives. In addition, customers can expect comprehensive centralized reports providing a global vision of performance on the network, as well as improved multiplied management.
Feed the tracks and the growth of the company
David Schwartz, product vice-president at Wix, believes that partnership will help companies to eat, marketing personalization, and finally-growth: “With this partnership, companies can qualify and feed the lead in a transparent manner, personalize sales and marketing efforts using the metrics of engagement and improving operational efficiency by automating repetitive tasks” declared in the press release. “This solution will ultimately allow companies of all sizes to manage their brand in a holistic way: growth, profitability and customer loyalty.”
Activcampaign’s strategy director Shay Howe added that companies need rationalized solutions that allow scaling without additional complexities. “By combining the powerful WIX website platform with Activcampaign Marketing Automation, we give companies of all sizes – in particular franchises and multi -local brands – the tools they need to personalize customer experiences, automate commitment and stimulate measurable growth,” concluded Howe.
The company said integration was available for all Wix users with an ActiveCampaign account.
