- Netflix rethinks your home page of the TV
- Generative AI enters the research space
- There will also be a vertical mobile video
The Netflix you see on your TV today has been designed for streaming and television shows, and for more than a dozen years, it was sufficient.
Now, however, the platform is not only overloaded with difficult to find content, it is also hosting games and, more and more, live events buzzing and highly watched like the NFL games and boxing matches between aging legends and boring social media stars.
The Netflix of old is no longer specially designed for the task – but this changes today with the introduction of the most radical update of Netflix to date.
After two years of design work, months of development and internal time tests and with certain customers, Netflix is ready, as described by the director of Netflix products, Eunice Kemp described it, take “a leap forward”.
Kemp told us that the new Netflix interface is more flexible, intuitive, reactive and high – and yes, these initials spell “fire”. The subtlety has never been the Netflix thing.
Describing the interface as “a more flexible canvas”, Kemp said that the new look offers better support for aforementioned live events, so you know better when you connect to “catch action when it occurs”. Real -time updates could also help Netflix Gaming, allowing people to join the action “exactly at the right time”.
Netflix has a multilayer plan to help users find the right content. “Our members make a lot of gymnastics for the eyes when they scroll down and right and front and back between the lines and the details of the title on the home page,” said Kemp.
The visual update aims to put the decision -making content streaming in front and in the center. For example, you will see “Emmy Winner” or “number one in television programs” superimposed at the top of the image of the title.
There has also been a reissue of screen items, such as moving shortcuts for research and my lists so that they are more visible. Some users could relieve Netflix, which leads to our list of the best streaming services, moving classic interface elements, but Netflix has told us that the comments he had obtained so far is very positive.
A touch of AI
Netflix already uses machine language and AI to suggest the next best streaming experience for you according to your previous visualization, but this update brings AI to the next level.
We can say that the biggest change, and which could considerably shorten your next hunt for a film or a show, is the introduction of a generative AI to research. Based on the large language model (LLM) of Openai, the new research feature will allow you to ask questions in natural language.
Elizabeth Stone of Netflix, Elizabeth Stone, said that conversational sentences like “I want something scary but not too scary and perhaps also a little funny but not as” HA “funny” will now give useful results. Stone told us that Netflix has merged the capabilities of the Openai model with the context of Netflix on the members.
Even without the generative AI, Netflix improves the way the platform recommends new streaming content. The reactive recommendations will collect the trailers you look at and the research you do to refine the recommendations you see on the fly.
“For example, let’s say you give Wednesday A boost. Some rows down, you can see titles similar to Wednesday, Or if you are looking for Rom Coms and Glen Powell, we will subtly adapt your home page to show you more titles related to the two, “said Stone.
Netflix also makes some modifications to its mobile experience, in particular, the introduction of vertical videos. No, it’s not Netflix turning into a social video application; It is just a recognition that this is how people like to consume videos on their phones. Videos will be trailers of Netflix shows and movies, and you can watch and scroll, or watch, press and open the show in the full Netflix experience.
While vertical videos deploy “in the coming weeks”, updates to the TV interface are now arriving in the world.
Overall, this can be the most important update of the Netflix interface to date. “Our redesigned TV home page is simpler, more intuitive and better represents the extent of entertainment on Netflix today,” said Kemp.
What do you think of your new Netflix home page? Is this an improvement, or do you prefer the old look? Let us know in the comments below.
