- Dreame is a Chinese TV manufacturer, hairdryer and more
- The company announced Dreale Automotive at the IAA mobility fair
- A complete concept of the Bugatti rival will be exposed to these 2026
A Chinese manufacturer of robotic vacuum cleaners, air purifiers, hairdryer and televisions said that it will embark on the automotive market next year, with its first ultra-luxueux pure electric product provided to be sold in 2027.
Although it is not unusual for Chinese companies to rotate other industries to electric vehicles (Byd used to manufacture rechargeable batteries for consumer technology products, for example), it is rare that a company is trying to take Supercar fees with its first model.
Yu Hao, founder and CEO of DREAE Technology, said that the company will unveil a conceptual version of its Bugatti Rival EV during the next year electronics emission in Las Vegas, with a production version ready from 2027.
Until now, all we have seen is a handful of early rendering which, if we are polite, it looks like someone has struck “Bugatti Chiron” stretched “in an AI image generator and distributed the results.
Sent by e-mail by the public relations company based in the United Kingdom, the “rendering” present capricious bushes from Cloned in the background, wheels that challenge the laws of physics and what seems to be three rows of seats inside.
The interior images are also complicated by Easter eggs of the AI ​​generation of images, including blurred iconography, surfaces that change as if by materials and the handfuls of abused door.
It is common that the established automotive brands reveal the conceptual imagery of future models or studies, but very few seem as amateur as they are.
In addition, it looks so much like a Bugatti back catalog that the brand belonging to VW is likely to launch a law prosecution if this thing takes place in the public in its current form.
It was a dream
Despite the lazy renderings, Dreame says that he is 100% engaged in the automotive future, declaring that the company was considering a manufacturing site in Germany to “take advantage of the localized mature supply chain of the region for key car components”.
There are very few details on the car itself, except that it will be ultra-luxury and will operate the company’s deep technological expertise.
Dreame says that unlike traditional luxury cars, Drene’s EV will include “conceptions focused on vitality and scalability, pioneer of intelligent interaction to improve the user experience”.
It is the definition of the dictionary of the soup of words, but the company says that it has filed 3,155 patents on a global scale and submitted a total of 6,379 requests, although it is not clear if this relates to its consumption technology activity or its plans to dominate the luxury electric vehicle market.
In addition, this is poorly reflected in the Chinese automotive industry as a whole, because most brands have made overtime to settle as serious proposals, rather than something that pumps inexpensive imitations of Western brands.
All eyes are on these 2026 to see if the Drene becomes a reality, to which he will really look like and how angry.
