- Meta will start using conversations with her Meta AI assistant on Facebook and Instagram to personalize ads and content
- There is no deactivation
- Conversations in WhatsApp will not be used for advertisements for the moment
Talking at the Meta Ai chatbot on Facebook or Instagram will start influencing the type of ads and other content that you see in a few months. The technology giant has announced that the use plan for your interactions with the AI assistant to adjust what you see will start on December 16. And you will not be able to withdraw. Meta will start to inform Users of the update this month.
“Whether it is a vocal chat or a text exchange with our AI features, this update will help us to improve the recommendations we provide to people on our platforms so that they are more likely to see content that really interests them – and less content that they are not,” said Meta in his ad. “For example, if you chat with Meta IA on hiking, we can learn that you are interested in hiking – just as we would do if you publish a reel on hiking or you liked a page linked to hiking.
Meta clearly wants people to think of its use of AI data as the same as its use of the information you publish publicly. But behind the usual height on relevance is a clearer advantage: it is a question of using AI cats like any other rich vein of behavioral data, to put assistant conversations at the height of likes, shares and clicks to shape your digital experience and by monetizing it. And the only way not to have used your data is to avoid interacting with the chatbot.
Or you can stick to WhatsApp, which remains excluded from the Meta advertising targeting plan for the moment. But if you have already asked Meta IA to suggest a restaurant or recommend a training routine, this exchange is about to be part of the invisible scaffolding behind your flow.
Society affirms that it will respect borders around sensitive categories such as politics, religion, sexuality and health, but the definitions of the sensitive are barely universal, and the erroneous classification seems inevitable.
On the other hand, it is likely that only a few users are always under the illusion that their online experience is purely organic. But the treatment of the cat’s AI in the same way as the commitment of the post or the clicks of announcements is new. A chatbot is not a message. And as AI assistants become more natural and conversational, it blurs the mental line between talking to a tool and feeding a data collector. The illusion of intimacy can in fact increase the will of the people to share, even if the assistant quietly takes notes for the advertising engine.
Meta is a pioneer of this project, but Google spoke and experienced the advertisements AI in Gemini and from its IA previews, and Amazon uses conversations with its Rufus AI chatbot for similar purposes.
However, there is a geographical exception to the new role of Meta Ai. The deployment jumps over Europe and the United Kingdom for the moment, thanks to data on data confidentiality such as the EU’s GDPR. These regulations slow down changes in the use of personal data. Meta works to get there, but it can take some time.
Whether it is a good decision for Meta might depend on whether people agree that asking for advice on your renovation on your kitchen should mean seeing content related later in the day or that like a recipe item is the same as asking for a recipe. Meta bets that most people will accept convenience and will not oppose backstage mechanics. But, if you don’t want Meta to decide the type of advertisement you see, you will want to ask for ideas on your next purchase elsewhere.
