Bang & Olufsen’s new elite Dolby Atmos soundbar seems to come from the future and it’s also priced the same


  • New “Wide Stage Technology” for an expanded soundstage
  • 10 drivers and 10 amplifiers to control them
  • 3 finishes and an ultra-rare High Edition

Bang & Olufsen has unveiled a new elite soundbar, the Beosound Premiere. With 10 custom speakers driven by 10 individual amps, it’s extraordinarily powerful and, as you can see in the photos, it’s also extraordinarily beautiful.

Bang & Olufsen describes it as a three-dimensional sculpture “that reflects the three-dimensional sound it produces” and in addition to its precision-machined housing, it features 90 LEDs that promise to provide “an ethereal glow inside the soundbar.”

The soundbar is made from pure aluminum and is available in a choice of natural, gold or charcoal black tones, and there is also a very limited Haute edition of just 25 units with a precision-milled pattern that B&O says takes 17 hours to complete.

There are three color options, plus a very limited High Edition (Image credit: Bang & Olufsen)

Beosound Premiere: key features and pricing

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