Meghan Markle’s As Ever online store may not be able to give Gwyneth Paltrow’s Goop a run for its money just yet, but the Duchess of Sussex is still finding her groove.
According to new data from Similarweb, AsEver.com saw 196,831 visits in October, just a quarter of the traffic of Goop, which saw 812,462 visits.
The brand, launched in April alongside Meghan’s Netflix series With Love, Meghan, initially sold out within minutes of each restock.
Lately, these quick sales have become less frequent, but the store’s lower “bounce rate” shows that visitors are sticking around to explore rather than click through.
A Sussex insider said Information week, “Some of the issues that existed early in the supply chain, production and scalability have been resolved.
The company is still young, but it is doing really well. It’s starting to find its rhythm.
The site saw a surge in sales in November ahead of Thanksgiving, boosted by a bold 20% off sitewide.
Meghan is also gearing up for the next chapter of her Netflix series with the festive special With love, Meghan: Holiday Celebration, which she called “coming full circle” on social media.
The Duchess also announced a pop up store in West Hollywood.
“I’m so excited to introduce @aseverofficial x @sohohouse,” she said.
