Matador Technologies Inc. (MATA) is pleased to announce that effective January 1, 2025, it has become a member of “Bitcoin for Business” which is an initiative launched by MicroStrategy Inc. (NASDAQ:). (“MicroStrategy”) (MSTR) and Bitcoin Magazine have focused on educating and supporting businesses in implementing Bitcoin strategies. “Bitcoin for Business“aims to help companies accelerate business adoption of Bitcoin by providing them with the tools, training and partnerships they need for successful Bitcoin integration. This change emphasizes the company’s efforts to develop products on the Bitcoin ecosystem and build a premier Bitcoin ecosystem vehicle for the public markets.Bitcoin for Business” aligns with Matador’s press release dated December 23, 2024, to add Bitcoin to its balance sheet as a treasury asset. By diversifying its treasury to hold Bitcoin, Matador aims to strengthen its position in the global treasury landscape. digital assets.
“In today’s world, we view Bitcoin as a safe harbor,” said Deven Soni, CEO and President of Matador. “By adding Bitcoin to our treasury, we are not only storing value – we are also preparing to launch new applications based on the Bitcoin ecosystem and investments that can prosper for years to come.”
Matador plans to take advantage of “Bitcoin for Business” expertise to align internal policies, ensure regulatory compliance and improve the security of its Bitcoin holdings. This membership further supports the Company’s vision to explore the use of Bitcoin to create its gold products.
“Joining the MicroStrategy program supports our broader goal: to optimize the future of finance through technological advancements and position it in the public markets,” said Sunny Ray, president of Matador. “We are excited to help shape a world where Bitcoin is not just a store of value, but a real and growing tool for individuals and businesses.”
Matador remains committed to clearly communicating its Bitcoin initiatives and working with trusted partners such as MicroStrategy and Bitcoin Magazine. By integrating established frameworks for enterprise adoption of Bitcoin, the company seeks to build trust among investors, regulators and the broader community. Matador will continue to explore additional board-level purchases of Bitcoin through measured purchase programs, but this will not impact Matador’s current business strategy of launching its digital gold platform in the first quarter of 2025.
