- LinkedIn has big long-term ambitions to verify every account
- Developers can now access an API for checking statuses for integration into other apps
- Zoom recently signed up as an additional partner to use this API
LinkedIn has achieved the goal it set about two years ago: the platform now has more than 100 million verified members, just days before its deadline of the end of 2025.
The Microsoft-owned business networking platform uses verifications to build trust and authenticity, helping users know who they’re talking to is who they say they are.
But the plans don’t stop there: LinkedIn wants every member, job and company page to have at least one verification as part of its long-term strategy.
LinkedIn seriously focuses on account verification
According to the company, verified members see up to 60% more profile views and get up to 50% more engagement on posts compared to their unverified counterparts. Organizations also see benefits, with verified organizations seeing 10.9x more views and getting 7.7x more subscribers.
When VP of Product Oscar Rodriguez first confirmed plans to reach 100 million verified users in October 2023, the company only had about 18 million verified accounts.
LinkedIn also revealed plans to launch a self-service API to help developers integrate trust signals (like identity and workplace) into apps, sites, and other platforms, which will allow users to view their LinkedIn verification status on other sites.
To commemorate 100 million verified users, LinkedIn also recently brought on Zoom as a partner. Zoom profiles will now be able to view a user’s LinkedIn verification status in the app. Adobe, G2, UserTesting and TrustRadius already offer it.
“Through Verified on LinkedIn, users will be able to use the verifications they have made on LinkedIn to show who they are across the different online platforms they use, building trust and credibility,” Rodriguez noted.
“We’re proud to partner with LinkedIn to make it easier for people to show up as their real selves in meetings – securely, confidently, and ready to collaborate,” wrote Ross Mayfield, head of AI partnerships at Zoom.
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