- High-end OLEDs and more affordable LCD TVs too
- Also bringing speakers, multi-room audio system and headphones to the United States
- January 2026, TV prices to be confirmed
Loewe, one of the most exciting European electronics brands, is officially coming to the United States. The company is well known for its intriguing design choices, such as making televisions out of concrete and metal and creating diamond-studded headphones that cost more than a car. But it also makes more reasonable products, so the arrival of its OLED and LCD TVs in the US market could be significant.
Loewe sources many of its OLED panels from LG Display and customizes them in addition to manufacturing its own MLA (Micro Lens Array) OLEDS for its super high-end models – and builds its products to last. When we recently met with Loewe, they proudly told us that they had just repaired a customer’s TV that was almost 20 years old.
So, can US customers expect Loewe models to join the ranks of the best TVs?
What products does Loewe bring to the United States?
The US version of Loewe’s website currently lists the Inspire, Stellar and Iconic premium and luxury TVs, including the Stellar Concrete and the Iconic Inspire 55 Bronze, but without pricing information. The latter looks great, but it won’t come cheap: in the UK, a 55-inch Inspire costs £6,999. That’s about $9,360 without taking into account tariffs. The sizes of these TVs range from 42 to 97 inches.
The website also lists some relatively affordable LCD TVs, the Callas series. These TVs are listed in sizes of 32 and 43 inches.
Besides TVs, the Loewe site also lists headphones, soundbars, multiroom audio systems and radios. These products have prices, for example, there are home theater speaker sets between $4,040 and $4,690, soundbars between $390 and $1,305, and headphones between $260.
Loewe plans a long-term presence in the US market: this is “the start of a long-term commitment to growth, innovation and customer experience in one of the most dynamic markets in the world”.
It’s fair to say that Loewe won’t be fighting with Hisense and TCL at your local Best Buy. But the arrival of premium TVs in January 2026 means more choice for premium TV buyers, and that can only be a good thing.
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