Beyoncé may now be among the richest musicians in the world, but according to her father, Mathew Knowles, money was never her driving force.
After the singer reportedly closed out 2025 on Forbes’ billionaires list, Knowles offered a candid take on what really motivates her daughter, insisting that wealth was never the goal of her success.
“I’ve never heard Beyoncé talk about money… It’s always been, ‘How can I make my fans happy? How can I be the best at what I do?'” Knowles said. Page six.
He emphasized that financial success was the result of her work ethic and not a goal she was pursuing.
“Her money came with success, but that was never one of her goals. And I like that about her,” he added.
Beyoncé’s reported billionaire status places her among a very small group of musicians, alongside Bruce Springsteen, Rihanna, Taylor Swift and her husband, Jay-Z.
Its recent financial leap has been fueled by massive live performances, including The Renaissance World Tour and she Cowboy Carter concerts, as well as its expanding commercial portfolio.
This empire includes companies such as SirDavis whiskey and Cécred hair care, which have added to his already formidable earning power.
Still, Knowles said his priorities remain unchanged.
While congratulating her on reaching this milestone, he emphasized, “That’s just not Beyoncé. That’s not who she is.” He explained that she has always focused on excellence, connecting with fans and giving back.
“She’s driven by being the best. She’s driven by making her fans happy and… giving back to the community as well,” he said.
Despite the headlines surrounding her wealth, Knowles’ message was clear: For Beyoncé, success has always been about impact, not income.
