- Fender Play Platform Coming to Samsung TVs Worldwide
- Arrival in the first half of 2026
- Price to be confirmed
Fender doesn’t just make fantastic guitars. It also has the Fender Play platform, a great video learning system that can teach you guitar, bass, or ukulele. It’s been available on computers, smartphones and tablets for a while now – it launched in 2017 – but it’s never been available as a TV app until now.
Fender has teamed up with Samsung in an “exclusive global partnership” to bring Fender Play to Samsung TVs in 2026. There’s no launch date yet, but Samsung says it will arrive in the first half of this year. And it should be available almost everywhere: Samsung announces that it will be available in 49 countries in America, Europe, Australia, New Zealand and South Korea.
The app is not just a port of the Fender Play app. Samsung says a built-in “jam mode” will deliver Samsung-enhanced video and Dolby Atmos audio.
Noise is the thing on your Samsung TV
I’m a gigging musician and I really enjoy Fender Play: if you’re just starting out with an acoustic, electric, or bass guitar, or a ukulele, it does a really good job of teaching you the basics. Our musician friends at Musicradar agree, giving the service four and a half stars out of five.
The big advantage of having Fender Play on your TV is that it gives you a much bigger screen, so it will be much easier to see what’s going on. And it’s much more structured than trying to find courses on YouTube, so it can help you progress faster.
I think this is important because many potential players give up when they find it frustrating to learn. According to Fender’s own figures, around 90% of guitar beginners give up within the first year.
This is one of the reasons why Fender created Play; the more people stick to guitar (and bass and ukulele), the more likely they are to be like me and buy a lot of Fender guitars. As Fender’s CEO told Musicradar a few years ago, “We’ve done the math. The 10% of salmon that pass through the dam have a lifetime value of $10,000. [each]. They buy five to seven guitars, they buy several amps, they run the hardware side of the business. We figured if we could reduce the dropout rate by just 10%, we could double the size of the [guitar] industry.”
Fender Play is a subscription service and currently costs $19.99 / £19.49 (around AU$39) per month, although Fender often runs promotional deals and paying annually can save you a lot. We don’t yet know if Samsung customers will receive a discount when the platform becomes available on their TVs.
If you love creating or listening to music, Fender is one to watch in 2026: the company is aggressively expanding into new areas like Bluetooth speakers and headphones, and we’re very impressed with what we’ve heard so far.
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