Google has launched a new beta feature for its Gemini app called “Personal Intelligence”.
The move poses a direct challenge to Apple’s recently launched AI ecosystem.
With this tool, Google connects apps like Gmail, Google Photos, and YouTube to provide deeply personalized and contextual responses from the Gemini chatbot.
The news was confirmed in the company’s official blog, citing that the feature is designed to “reason from your data to gain proactive insights.”
Being able to access this data, Gemini can now reference past memories stored in Google Photos or any specific details mentioned in Gmail.
With the introduction of Google’s personal intelligence, competition in the AI personal assistant industry has become more intense.
Apple notably said it chose Google to integrate key AI features into its own products, including Siri.
Google will first launch this feature for US subscribers at the Google AI Pro and AI Ultra tiers and give users the option to choose which apps to connect.
Responding to security and privacy concerns around access to personal data, Google emphasizes that it does not train its main AI models directly on Gmail or Photos personal data and only accesses limited data.
The interaction remains anonymized to further improve functionality. Google’s blog said there was still room for errors in asking users for feedback.
Personalized intelligence is expected to expand to Google’s search “AI mode” later this year.
