- New Nintendo of America President Devon Pritchard made his first official public appearance at the 15th Annual New York Game Awards.
- Pritchard joined Nintendo in 2006 and later became Nintendo of America’s vice president of revenue, marketing and consumer experience in 2021.
- The Nintendo alum officially succeeded Doug Bowser as NOA president on January 1, 2026.
Devon Pritchard just made his first official public appearance since taking on the role as Nintendo of America’s new president earlier this month.
At the 15th annual New York Game Awards, former Nintendo of America president Reggie Fils-Aimé and New York Times columnist Harold Goldberg introduced Pritchard via a pre-recorded video to celebrate the ceremony and the nonprofit writing program Playing With Purpose.
“Hello everyone, it’s great to be here. My name is Devon, and first of all, I want to celebrate the New York Game Awards. 15 years of supporting the video game industry and, in doing so, elevating the voices, stories and dreams of so many people,” Pritchard said.
“This show connects people united by the shared belief that every dream matters and that everyone deserves a chance to do meaningful, creative work in games and storytelling. The ‘Playing With Purpose’ program supports creators, coders, writers and everyone who dreams big to join this community and bring everything that makes them unique.
“I’m excited to meet you! To hear these stories and learn from your travels. And remember, like any good video game character, you’re on an adventure and every step you take counts. There are tough bosses, of course, but also many good friends along the way who will support you, and powerful rewards for those who persevere.
“So keep believing, keep playing and know that you really belong in this game.”
Look on it
Pritchard’s message at the awards ceremony marked the occasion as her first public appearance since taking over Doug Bowser’s role as president and COO of Nintendo of America on January 1, who stepped down at the end of 2025.
But who is Devon Pritchard? The industry veteran has been with Nintendo for 20 years, having joined Nintendo of America in 2006 as head of its legal department.
Subsequently, she led the company’s business affairs and public relations sector, before landing the role of vice president of revenue, marketing and consumer experience for Nintendo of America in 2021.
When Bowser announced his departure at the end of 2025, he praised Pritchard’s history at the company, writing in a statement: “It’s time for the next generation of leaders and Devon’s track record speaks for itself.”
“She is an exceptional leader, and her promotion is a testament to her strong performance and strategic contributions to the company’s growth. I have every confidence that she will guide the company to even greater heights,” Boswer said.
Along with his new management position, Pritchard also joined the board of directors of Nintendo of America and is now a member of the NCL (Nintendo Company Ltd) management team.
Pritchard will lead Nintendo of America following the company’s launch of the Switch 2 and will now oversee the current generation and its future.
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