YouTube giant Jimmy, also known as MrBeast, is getting into finance by acquiring a free financial app for teens.
His company, Beast Industries, now owns Step, a popular mobile banking app designed for teens and young adults.
Speaking to X (formerly known as Twitter), Beast wrote: “I’m very excited to announce that we are acquiring the financial services app Step. »
“No one taught me how to invest, build credit, or manage money when I was a kid. That’s exactly why we’re joining forces with Step! I want to give millions of young people the financial foundation I never had,” he added.
Step is a financial technology (fintech) company that offers mobile banking services aimed specifically at teenagers and young adults.
The app’s mission is to introduce healthy financial habits, build credit, and provide knowledge about money management.
Stage offers:
- Step Visa Card
- High yield savings
- Cash rewards
- Early Access to Paycheck
- “Step Up” Loans
- Investment platform
The acquisition is strategic as it leverages MrBeast’s massive Gen Z fan base by combining Step’s financial technology with its unrivaled influence and reach.
The CEOs of both companies welcomed the acquisition, highlighting its enormous potential to massively increase financial literacy.
