- Salesforce SVP and GM Confirms Heroku Is No Longer Priority in an AI-Driven World
- Agentforce has become an agentic AI development platform
- Heroku will still receive important stability and security updates
Salesforce has announced that it will stop developing new features for Heroku, an app creation and deployment platform, and move it to a “sustainable engineering” phase.
The decision was announced in early February 2026 by Nitin T Bhat, Senior Vice President and General Manager of Salesforce, who confirmed that the platform would continue to receive updates in stability, security, reliability and support.
For now, existing customers can continue to use Heroku and renew their subscriptions without any changes to pricing or services. However, it’s unclear whether Salesforce plans to phase out Heroku in the long term.
Salesforce stopped developing Heroku
Although existing customers can continue to use Heroku, Salesforce has discontinued new enterprise contracts (but existing contracts and renewals will still be honored).
“There is no change for customers using Heroku today,” Bhat wrote. “Customers who pay by credit card in the Heroku Dashboard – whether existing or new – can continue to use Heroku without changes to pricing, billing, service or daily usage. »
“Sustainable engineering” is a technology endeavor that speaks to a lack of a future roadmap and an absence of further innovation, as well as the potential long-term risk of procrastination.
Adobe recently announced that it would be discontinuing Animate, before quickly backtracking on what it said about putting the app into “maintenance mode,” which, for all intents and purposes, means the same thing.
As a reminder, Heroku was not always a Salesforce product. The company acquired Heroku in 2010, positioning it as a key platform for building custom apps alongside its CRM. But recent years have seen the emergence of Agentforce, a new AI-centric agentic development platform, so Heroku could be considered a platform that does not meet current AI standards.
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