- Grand Theft Auto 6 marketing will intensify this summer
- Recent leak indicates title IDs have been added to PlayStation Store
- This suggests that pre-orders could begin soon
Pre-orders for Grand Theft Auto 6 go live in the coming weeks? It’s certainly possible with marketing ramping up as summer approaches.
Speaking to CNBC’s Jim Cramer in February, Strauss Zelnick, CEO of Rockstar Games parent company Take-Two Interactive, confirmed that there would be “marketing beats coming this summer,” as part of efforts to promote GTA6 shift gears.
“We don’t spend money on marketing until we’re about to release,” he added.
Now, PlayStation Store dataminer “PlayStation Game Size” claims that title IDs, unique codes that identify different variants of PlayStation software, have been added to the digital storefront. While this is not a guarantee that there will be movement soon, it is often done in preparation for a game to be pre-ordered or on general sale.
They then revealed that the title IDs are “PPSA01547_00” and “PPSA29660_00”. It’s natural to assume that this would imply that there will be two editions of the game (presumably your usual “Standard” edition and a more expensive version with some added DLC), but that probably won’t be the case.
Rather than denoting distinct editions, title identifiers are typically used to differentiate distinct regional versions of games or to separate physical and digital copies.
With summer just around the corner, we could have a new trailer and pre-order announcement any day now as we approach the November 19, 2026 release date.
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