Meghan Markle’s lifestyle business ‘As Ever’ will now operate independently after splitting from Netflix.
The Duchess of Sussex launched the brand last year with financial backing from the streaming giant, in addition to its separate deal to produce TV content.
Both parties confirmed this development on Friday.
A spokesperson for “As Always” said, according to Varietythe company was “grateful for the partnership with Netflix during the brand’s first year.”
He adds: “We have experienced significant and rapid growth and, as always, we are now ready to stand on our own two feet. »
Netflix echoed this sentiment.
He shared: “Meghan’s passion for elevating everyday moments in a beautiful yet simple way inspired the creation of the As ever brand, and we’re happy to have played a role in bringing this vision to life.”
“As has always been planned, Meghan will continue to grow the brand and take it into its next chapter independently,” the statement continued.
Moving from a streaming deal to a standalone brand
The Duke and Duchess of Sussex first signed a $100 million deal with Netflix in 2020 to produce films and series.
Meghan’s Lifestyle and Cooking Show With love, Meghan ran for two seasons and a Christmas special, but struggled to find an audience.
Netflix data revealed that the first season failed to make the platform’s top 300 shows during the first half of 2025.
Last summer, the couple’s contract was subject to a “first look deal,” giving Netflix priority on any proposed new projects.
