Meghan Markle posted a photo on the Instagram page of her lifestyle brand As Ever on Sunday.
The simple image showed a polished brass doorknob from which hung a cream tag, delicately tied with ribbon.
The brand name, As Ever, was printed on the label, while the caption read: “A warm welcome, always.”
The post quickly caught the attention of followers who began to wonder if the image hinted at a new development for the brand.
Some online observers have suggested the post could signal upcoming housewares, hospitality-inspired products or even a physical space tied to the lifestyle company.
Critics mocked the post and joked that the Duchess might next prepare to sell decorative door tags.
As Ever is entering a new phase after ending its collaboration with Netflix, which previously supported the project alongside Meghan’s lifestyle series, With Love, Meghan.
The brand has since been exploring ways to expand independently, with reports suggesting international markets could be part of the next chapter.
At the same time, Meghan and Prince Harry are gearing up for an upcoming trip, including a planned trip to Australia, where the brand is reportedly considering its first overseas move.
