“I’m going to switch to another brand”: I surveyed more than 1,000 Garmin users to find out what they thought of Garmin’s Connect+ premium tier, one year after its launch.

A year ago, users of the best Garmin watches were very angry indeed. They took to platforms like Reddit en masse and filled comment sections (and my inbox) with their fury.

For what? Garmin had announced its new premium tier, Garmin Connect+, which asked users to pay $6.99 / £6.99 / AU$12 per month or $69.99 / £69.99 / AU$120 per year in exchange for exclusive access to new AI features such as Garmin’s Active Intelligence feedback, as well as an improved LiveTrack service, performance dashboard and other items.

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