Miami, Florida, January 21, 2025, PK Press Club
Floki has launched an ambitious LED advertising campaign on the grounds of Rugby Super League, the premier competition of the British Rugby League.
The campaign will feature 150 minutes of LED adverts throughout the 2025 season, with around 110 million impressions in the UK alone. These figures exclude matches broadcast by the BBC, which generally see even higher viewership, as well as international audiences.
Rugby League fans often align with the profile of potential crypto investors: they are generally affluent, brand-conscious and community-oriented.
In the UK, Sky Sports remains the main broadcaster of the Super League and has increased its live match coverage to 170 matches for the 2025 season.
The BBC adds 15 live matches per year to this, as well as highlights and regional coverage, increasing its reach in the UK.
Internationally, the Super League’s reach continues to grow. For the 2024 season, broadcast deals have been announced in key regions such as Australia, Canada, Asia and Africa. Channels like Fox Sports, NITV, Rogers (NYSE:) Media, Premier Sports Asia and ESPN Africa help expand the league’s global footprint.
Floki’s campaign will appear in around 50 matches throughout the Super League season, starting with major matches like Wigan Warriors v Leigh Leopards on February 13 and ending with marquee matches such as Wigan Warriors v Warrington Wolves at Las Vegas on March 1st.
The national television audience for Super League matches can reach up to 600,000 viewers per match.
An unexploited space
Unlike other sports saturated with crypto sponsorships, Rugby League offers a relatively untapped space, allowing Floki to stand out and build stronger connections with fans. This lack of competition in the crypto advertising space provides Floki with the opportunity to create impactful brand associations.
With Super League’s growing global reach and dedicated fan base, this campaign allows Floki to increase its visibility and strengthen its presence in the sports and crypto industries.
About Floki
Floki is the popular cryptocurrency and utility token of the Floki ecosystem. Focused on public service, community, philanthropy and strategic marketing, Floki strives to become the most recognized and widely used cryptocurrency in the world. With over 490,000 holders worldwide, Floki has already established a strong brand presence. Learn more at floki.com.
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