“I think EmDash was created to sell more Cloudflare services”: WordPress co-founder Matt Mullenweg gives his verdict on Cloudflare’s EmDash


  • Matt Mullenweg praises competition, innovation and open source nature of EmDash
  • He sees this as an opportunity for Cloudflare to plug in its own services
  • Mullenweg says it’s great, but it’s not a ‘spiritual successor’

Matt Mullenweg, CEO of Automattic and WordPress.com, weighed in on Cloudflare’s launch of EmDash, rejecting the company’s claim that the new project is the spiritual successor to WordPress.

In a blog post, Mullenweg explains why EmDash is not the spiritual successor of the website builder, why EmDash has not fixed the plugin issue for which he criticized WordPress, and how security issues can be resolved in the future.

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