- Microsoft supports Yobi’s 700 billion parameter model using Azure infrastructure
- Yobi analyzes purchases and visits to predict future consumer behavior
- System targets users earlier than traditional searches and social ads
Microsoft has partnered with behavioral AI startup Yobi to develop predictive consumer intelligence using a 700 billion parameter model.
According to the company, its AI system is based on real, consented data, including purchases, store visits and marketing conversions.
Going forward, Microsoft will provide platform operations and cloud infrastructure through Azure, while Yobi will manage behavioral AI training and customer modeling.
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Application to corporate advertising
Yobi’s AI system is designed to reach audiences earlier in the buying journey than traditional advertising platforms.
Traditional social and search platforms primarily focus on users who are already on the verge of purchasing, but Yobi identifies customers who have never interacted with the brand before.
Yobi’s behavioral model generates predictive insights without exposing consumers’ individual identities.
The system uses privacy-compliant customer representations to deliver intent signals to enterprise customers as first-party data is securely uploaded, combined with behavioral data from Yobi, and activated in real-time via Microsoft Azure.
“This partnership reflects our commitment to creating AI solutions that are both innovative and responsible, focused on trust and privacy,” said Judson Althoff, CEO of Microsoft’s Commercial Business.
Businesses can access Yobi’s system through Azure Marketplace, centralizing their authorized consumer data and applying predictive models across online and in-store channels.
The AI system is intended to personalize experiences, discover high-value potential customers, and predict outcomes aligned with business metrics.
Microsoft’s Azure platform provides the computing resources needed to train and deploy Yobi’s 700 billion parameter model.
Yobi’s consent database represents one of the largest collections of consumer behavioral data in the United States.
“Understanding and predicting customer intent is a competitive necessity, but businesses today face a data disadvantage,” said Max Snow, CEO and co-founder of Yobi AI.
“As the leading cloud provider for AI, Microsoft Azure offers best-in-class infrastructure and tools that enable Yobi to train proprietary 700B parameter models, giving companies like Wolverine the ability to optimize sales without compromising privacy. »
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