ISLAMABAD:
Experts warned Sunday that the rise of digital living and brand obsession among Generation Z is eroding traditional family routines, with detrimental consequences for relationships, mental and physical health, and weakening the cohesion that once defined family life.
Renowned psychiatrist Dr Maria Sohail Qureshi, speaking to a local media channel, highlighted the growing concerns over Gen Z’s intense attachment to brands and immersive use of technology, highlighting the profound impact on their values, relationships and daily lives.
She noted that today’s youth are increasingly engrossed in online activities, browsing social media and making purchases that reflect their identity, leaving traditional family interactions aside.
Dr. Qureshi explained that this change is not just a change in habits but brings with it adverse consequences. Families spend less time together, conversations become shorter and more superficial, and the emotional bonds that once held households together weaken.
She highlighted that constant digital engagement can impact mental health and reduce empathy.
The psychiatrist urged parents, educators and society at large to proactively tackle these trends. Encouraging offline activities, creating moments of shared experiences, and teaching the value of in-person connection are essential steps to counteracting the lure of brands and screens.
Renowned psychiatrist Dr Rabia Munir highlighted that Generation Z prefers to shop online for convenience, speed and low prices, with fast delivery now a non-negotiable expectation. Delays or high shipping costs can easily turn them away.
She noted that this constant focus on online shopping is replacing traditional family time, as meals, conversations and shared activities are increasingly neglected in favor of screen time and quick purchases.
