- Netcompany signs five-year partnership with INEOS Cycling
- PULSE AI Platform Seeks to Give Team a Major Boost
- Netcompany will become title sponsor of the team from the 2026 Giro d’Italia
One of the world’s largest professional cycling teams is set to get an AI boost following its tie-up with Netcompany.
INEOS Cycling, which counts Geraint Thomas, Bradley Wiggins, Chris Froome and Mark Cavendish among its alumni, is partnering with the Danish company to use its technical expertise, particularly its PULSE AI platform, in its quest for glory at this year’s grand tours.
The five-year deal will see the team rebranded as Netcompany INEOS, with the new brand debuting at the 2026 Giro d’Italia next month.
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Netcompany says PULSE delivers real-time data analysis and actionable insights in one place, providing a unified team race intelligence platform where rider, environmental and logistics data can be instantly accessed.
These elements will be essential in a fast-paced racing environment, allowing the team to make quick decisions, like sending a rider on a breakaway or when to initiate a sprint train.
It could also enable better contextual planning, adapting in real time to offer nutritional advice if weather conditions suddenly change, as well as facilitating recovery and equipment status after a race.
“I’ve seen first-hand how much the sport has evolved. But what hasn’t changed is the importance of getting all the basics right and paying attention to the little details. This is what ultimately leads to success on the road,” said Geraint Thomas, Netcompany INEOS Racing Director.
“Netcompany’s PULSE AI platform will help with this at all levels of the team. It gives us confidence in the systems and quality of the data and information we work from in real time, so everyone is aligned and working on the same page.”
“From my side, it’s about creating an environment where the drivers can fully concentrate on the race, while the team around them is connected and making the best possible decisions. If we achieve that balance, it will make a real difference when it counts.
Already used in corporate and business environments, including HMRC, Heathrow and Munich Airports and TSS, this launch is the first in sport for PULSE, with further deployments potentially to come.
“As a European leader in AI technology fighting for Europe’s digital sovereignty, joining forces with the most successful cycling team of the modern era and the UK’s only WorldTour team is a unique opportunity,” said André Rogaczewski, CEO and co-founder of Netcompany.
“This partnership supports our strategic ambition to accelerate growth across Europe by demonstrating the impact of cutting-edge technology and AI at the highest level of sport. Together, we aim to enable smarter decision-making, strengthen competitive advantage and help the team win the Tour de France again.”
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