The Roku Channel tops the streaming charts, becoming America’s most popular ad-supported free TV platform.
With new audiences, the channel beats the records of Tubi and Pluto TV.
Nielsen’s February 2026 streaming usage report found that The Roku Channel captured 2.9% of total streaming time, surpassing Tubi (2.2%) and Pluto TV (2.1%).
Users even used free services more than paid platforms, including Paramount+ and Warner Bros. Discovery.
Why are viewers turning to Roku TV?
The channel has made hundreds of live channels and on-demand content available to users for free. Recently it added 34 new channels dedicated to classic TV shows such as Home Improvement, Murder, She Wrote, Bones, BaywatchAnd Saved by the Bell.
Recently, many streaming services have increased their subscription fees, prompting users to rely on free service providers.
Additionally, the platform has a user-friendly interface, offering personalized recommendations to its users.
It is also capable of syncing across devices and offers optional paid add-ons such as Apple TV+ and MGM+ for users who want access to more content.
