Harper Beckham has reportedly suffered a major setback in her next beauty venture.
The teenager is believed to be taking inspiration from South Korean cosmetics and is preparing to launch her first beauty range, aimed at Gen Z and Generation Alpha consumers.
Last October, it was revealed that the Beckhams had trademarked the name HIKU BY Harper in the UK, paving the way for the upcoming beauty line.
However, the Beckham brand suffered a setback after the U.S. Patent and Trademark Office issued an “initial denial” regarding the name because it could be confused with existing companies.
According to The Sun reported that the refusal came as “Harper” is registered for brooms and scrub brushes, while “Hiku” is a registered trademark for toiletries and perfumes.
During an appearance on the Aspire with Emma Grede podcast, Victoria Beckham opened up about her daughter’s budding business for the first time.
Victoria revealed Harper, 14, struggled with acne, which motivated her to launch her own beauty brand.
Victoria said the ambitious teenager even approached her with PowerPoint presentations in the early stages of launching her beauty line.
Victoria also detailed her own battles with acne and said she can relate to her daughter’s struggles.
