- Singer Dua Lipa sues Samsung for $15 million
- The lawsuit alleges that the company used his image on televisions sold in the United States without his permission.
- She claims she initially asked Samsung to remove her image last year, but received a “dismissive and insensitive” response.
Pop star Dua Lipa is suing Samsung for $15 million (about £11 million or AU$20 million), alleging the company used an image of her on its TV packaging without her permission.
In a lawsuit filed Friday, May 8 in California, the singer alleges that the South Korean tech giant “obviously used” her image “for a mass marketing campaign for a consumer product without her knowledge, without consideration, and over which she had no say, no control or no input.”
The lawsuit says the photo was taken during the 2024 Austin City Limits music festival and that Dua Lipa owns the copyright to it. The singer is seeking $15 million in damages for “copyright infringement, trademark infringement and misappropriation of the plaintiff’s image and likeness.”
According to its legal team, Samsung violated California’s Right of Publicity law, which protects the public identities of celebrities from being used for unauthorized commercial purposes.
Dua Lipa files $15 million lawsuit against Samsung, alleging the manufacturer used her face to sell TVs without compensation or permission. pic.twitter.com/ta6SWUmubHMay 10, 2026
They say the singer became aware of Samsung’s use of the image in June 2025, when a flurry of social media posts referencing a “Dua Lipa TV box” began circulating. The lawsuit highlights two specific Instagram comments, one in which the poster said they would “get this TV just because Dua is on it,” while another said “If you need something to sell, just put a picture of Dua Lipa on it.”
Initially, Lipa and her team asked Samsung to remove the image from its packaging via a cease-and-desist order last year, but the lawsuit claims they received a “dismissive and insensitive” response from the company, and that it failed to comply with Lipa’s “repeated requests.”
“Samsung’s copying and distribution of the DL image constitutes a willful copyright and trademark violation, as well as a violation of Ms. Lipa’s right of publicity, intended to inappropriately capitalize on Ms. Lipa’s hard-earned success in promoting and selling Samsung’s products,” the suit states.
Neither Lipa’s legal team nor Samsung have commented on the status of the lawsuit, but we will update this story if and when we hear more information.
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