Drake returns with a lot to prove with his new album Iceman arrives Friday.
The rapper has been making headlines since his explosive feud with Kendrick Lamar last year, but many fans still believe that battle changed the way people view him in hip hop.
The battle between the two artists became one of the biggest rap moments in years.
Kendrick’s dissident track Not like us became a huge hit and went on to win major Grammy Awards.
The song also became a huge cultural moment online, leaving Drake facing harsh criticism from fans and music commentators.
Despite the backlash, Drake remains one of the biggest streaming artists in the world.
However, critics say he hasn’t delivered a truly massive hit in recent years. Songs like Nokia And What did I miss? well done, but they didn’t completely change the conversation around it.
Today, many believe that Iceman could become a turning point in Drake’s career.
The rapper promoted the album with viral ice cream-themed stunts and online teasers.
Music insiders say the project could decide whether Drake can fully regain his place at the top of hip hop.
