‘It must be engagement farming’: Nothing CEO mocks Sony for ‘horrible’ Xperia 1 VIII social post showing its AI Camera Assistant tool making photos worse

• Sony released an ad for the Xperia 1 VIII’s AI Camera Assistant tool
• But all images using this feature are worse than “before” photos
• It’s unclear how this could have happened without Sony realizing it

AI is a controversial tool, but even those who oppose it would probably admit that it has some utility. One such use case is enhancing photos, but Sony’s recent attempt to promote AI skills in this area has backfired.

You see, the Sony Xperia 1 VIII just launched with an “AI Camera Assistant” tool, which, on paper, looks promising. It can make suggestions on settings you might want to change, such as exposure, bokeh and color, based on where you point the viewfinder, in order to get the best version of a photo. Except his suggestions sound absolutely terrible.