“Downtime is inevitable; “Prolonged downtime is not inevitable”: Unplanned downtime now costs businesses billions each year.

• According to a Splunk study, the average Global 2000 company faces a cost of $15,000 per minute after an incident or outage.
• Customers are often the first to notice an incident, which seriously damages their reputation.
• While many attacks falsely identify IT problems, greater observability is needed

New data from Splunk indicates that unplanned downtime now costs Global 2000 companies approximately $600 billion each year, representing a 50% increase over the past two years.

Splunk said the average G2000 enterprise faces a per-minute cost of $15,000 during an outage, which translates to an average annual revenue loss of $95 million.