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The CBS Sports team experienced tragedy this week with the death of production assistant Bryce Adair following a car accident while working at the PGA Tour Memorial Tournament in Ohio. Jim Nantz, the network’s legendary lead broadcaster, paid quite a tribute during the telecast.
According to a GoFundMe page set up for Adair, the 31-year-old was involved in a “horrible [sic] car accident” Wednesday evening before dying on Saturday.
During the Memorial broadcast Saturday afternoon, Nantz appeared to hold back tears as he announced Adair’s death before offering his heartfelt condolences.
JACK NICKLAUS DELIVERS FAIR CRITICISM AND CONCERNS ABOUT PGA FILM SCHEDULE
CBS Sports announcer Jim Nantz is seen in the booth during the third round of the Memorial Tournament presented by Workday at Muirfield Village Golf Club on June 6, 2026 in Dublin, Ohio. (Photo by Ben Jared/PGA TOUR via Getty Images) (Ben Jared/PGA TOUR via Getty Images)
“Be patient with us for a minute here,” Nantz began, before pausing. “A huge loss earlier today within our CBS Sports family.
“Trust me when I say that in over 40 years, I have never seen our team of 250 go on a show like this with as much heartbreak as we have today.”
Tom Spencer (L) and Jim Nantz during a practice session before the PGA Championship at Aronimink Golf Club on May 13, 2026 in Newtown, Pennsylvania. (Photo by Michael Reaves/Getty Images) (Michael Reaves/Getty Images)
“Everyone loved him,” Nantz later continued. “Every day, Bryce greeted you with a warm smile and a caring, compassionate spirit. He did many things for us. He won an Emmy for our Super Bowl broadcast. The world belonged to him and he deserved the world. I’m the one lucky enough to tell you how much we loved him.
“I want to say to his mother, Michelle, thank you for sharing your remarkable son with us. We loved him and he will never be forgotten.”
Adair was originally from Martinez, Georgia, just outside Augusta, and studied communications at Valdosta State University.
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CBS sports broadcaster Jim Nantz speaks during the final round of the AT&T Pebble Beach Pro-Am golf tournament at Pebble Beach Golf Links in Pebble Beach, California on February 9, 2020. (Kyle Terada/USA TODAY Sports)
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Tracy Wolfson, CBS Sports’ lead reporter for NFL and NCAA basketball, posted her own tribute following the news of Adair’s death.
“Our CBS family lost a great friend and colleague today,” Wolfson wrote on
A CBS obituary explains that Adair contributed to live sports production and broadcast operations, ensuring coverage of major sporting events ran smoothly and production standards were maintained at a high level.
