- Homewards program, backed by Prince William, seeks to use AI to boost pulpit efforts
- Homewards works with partners like Salesforce to use AI agents and workflows
- Salesforce to Provide AI Agent Services to Help Free Up Time and Capacity
A homelessness program backed by Prince William has revealed new plans to try to tackle the problem using data and technology.
Homewards is partnering with Salesforce to launch its new Homelessness Data Lab, which will bring together more than 25 organizations from business, government and frontline services.
The program was revealed by the Prince during London Tech Week 2026, as he spoke at its official launch, joined by executives from Salesforce, NatWest and Bloomberg.
Using AI to tackle homelessness
“It’s about building a model that shows homelessness is preventable,” Prince William said at the launch, “the sooner you address the problem, the better.”
Founded in 2023, Homewards has big goals when it comes to ending homelessness, trying to spot the signs that suggest people might be in trouble before the damage happens.
According to Homewards, 430,000 people are currently homeless in the UK, enough to fill Wembley Stadium more than four times.
But he has high hopes for the Homelessness Data Lab, which Zahra Bahrololoumi, CEO of Salesforce UK&I, says can help improve collaboration across a multitude of industries and sectors.
“It’s such an important project… there’s no single cause, it can happen for a multitude of reasons,” she noted, “if we can make it predictable, we can prevent it… there’s such a rich data set.”
Bahrololoumi highlighted the need to better help staff detect the risk of homelessness, as Salesforce will deploy autonomous AI agents with the Homeless Link service to manage the burden of administrative workflows, allowing frontline workers to truly connect face-to-face with those who may be struggling.
“We’re really proud to use AI in this way, to unlock human capabilities and enable these frontline workers to work,” Bahrololoumi noted.
“We can only benefit from this… AI will help us identify interventions that will actually work.”
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