- HPE confirms its intention to make its VM subscription free for the first year
- $1 Zerto Migration Package Supports Those Leaving VMware and Others
- The company also wants to unify its partnership program to have them all in one place.
In an effort to attract VMware customers who may be dissatisfied with services or pricing following the Broadcom acquisition, HPE has launched an aggressive campaign to offer users affordable access to both platforms for one year to ease the migration.
As part of this initiative, customers can obtain a free one-year HPE Morpheus VM Essentials license so they do not pay for two subscriptions during migration.
Prospective customers will also receive a $1 license for the company’s migration software, HPE Zerto, during the migration period.
HPE really wants to move you away from VMware
The program was announced at HPE Discovery 2026 in Las Vegas, where the company revealed that one of the biggest barriers preventing organizations from moving away from VMware is often cost. Fidelma Russo, technical director, described it as a “double-bubble cost problem.”
During the event, HPE notably avoided mentioning VMware, but the program undoubtedly targets customers who were affected by sharp price increases following the acquisition of Broadcom. Unified subscription bundles drove up costs for businesses that wouldn’t otherwise have paid for multiple products, and legacy licensing options were also removed as part of the changes.
“We’re announcing that when a customer makes this transformation with HPE Morpheus VM Essentials, you don’t pay for the first year of licensing,” Russo said.
HPE also used the event to announce that it will unite the HPE and Juniper Networks partner programs starting November 1. This would allow partners to access the resale of network, cloud and AI services from one place.
Earlier this year, it was revealed that 86% of VMware customers were still looking to move elsewhere, and 85% of them were worried about rising prices.
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